NEWChrome extension v2 — generate tracked URLs on any page →

Every campaign URL,
tagged, tracked, governed.

Paramly is the campaign URL platform for marketing teams that run on both Google Analytics and Adobe Analytics. Build, shorten, QR, and govern — without spreadsheets.

Start free — no credit cardWatch 90s demo
Encryption in transit & at rest
Role-based access
SSO & SAML
paramly.app/build
GGoogle Analytics
AAdobe
utm_sourcelinkedin
utm_mediumsocial_paid
utm_campaign2026_q1_wealth_growth
live preview
meridian-securities.com/wealth?utm_source=linkedin&utm_medium=social_paid&utm_campaign=2026_q1_wealth_growth
247 URLs tagged today
✓
Taxonomy passed
5 of 5 rules

Trusted by marketing teams at financial firms

The campaign URL platform

Built for teams running both GA4 and Adobe Analytics.

Most teams cobble together a spreadsheet, a free UTM builder, and a Bitly tab. Paramly is the system of record for every tracked URL — with separate, fit-for-purpose workspaces for each analytics platform.

G
Google Analytics 4
UTM parameters
Native
utm_sourceutm_mediumutm_campaignutm_termutm_content
?utm_source=linkedin&utm_medium=social_paid&utm_campaign=2026_q1_wealth_growth
A
Adobe Analytics
CID tracking codes
Native
channelvendorplacementcreativedateid
?cid=paidsocial:linkedin:feed:hero_video_a:2026-05:72441

Campaign library

A searchable, filterable record of every URL your team has ever generated. Tag, group, archive, export.

Branded QR Studio

Generate QR codes with your colour palette, dot shapes, and logo embed. Export print-ready at 4096px.

Bitly built-in

One-click shorten with your custom branded domain. Inline click stats, never leave Paramly.

Taxonomy enforcement

Admin-defined rules block invalid sources, mediums, and naming patterns before they ship.

Bulk CSV builder

Upload a spreadsheet of destinations, get a downloadable file of tagged & shortened URLs back.

Chrome extension

Tag any URL from any page — without leaving your ad platform. Push directly to the library.

Governance & compliance

Taxonomy that holds the line.

When your CMO asks “what was Q1 paid social actually called in GA?” the answer should be one value, not seven. Paramly locks your conventions into the builder so the wrong shape never gets shipped.

utm_medium must match approved list·8 approved values
utm_campaign must start with YYYY_QN_·enforced
cid:date must match YYYY-MM·enforced
Admin Console
Taxonomy / Users / Audit
Compliant URLs
98.7%
Active rules
14
Auto-flagged
3
SSO sessions
42
✓ 2026_q1_wealth_growth · valid
✓ 2026_etf_launch_apr · valid
! q1-wealth-growth · renamed to underscore
✗ Q1 Wealth Growth · blocked: capitals + spaces
linkedin.com/campaign-manager/ads/…
ParamlyGA4
utm_source
linkedin
utm_medium
social_paid
utm_campaign
2026_q1_wealth_growth
meridian-sec.com/?utm_source=linkedin&utm_medium=social_paid…
Chrome extension

Tag any URL,
without context-switching.

Pin the Paramly extension to your toolbar. On any ad platform, blog editor, or CMS, hit it once to drop a pre-validated UTM or CID directly on the URL you’re working with. Saved campaigns push straight to your library.

Time per URL
14s → 3s
Validation
Inline
Coverage
Any site
Add to Chrome — free
Pricing

Simple, per-workspace.

No per-link fees. No mystery overages.

Starter
For solo marketers
$0forever
  • 1 workspace, 1 platform
  • Up to 250 saved URLs
  • QR Studio (light)
  • Bitly via your own token
  • Community support
Start free
Popular
Team
For marketing teams
$49/ user / month
  • Unlimited URLs
  • GA4 + Adobe workspaces
  • Branded QR + custom domain
  • Taxonomy enforcement
  • Chrome extension
  • Slack & Teams notifications
  • Priority support
Start 14-day trial
Enterprise
For regulated industries
Customannual
  • Everything in Team
  • SSO + SAML + SCIM
  • Audit logs + DPA
  • Adobe Launch & GA4 sync
  • Dedicated CSM
  • 99.9% SLA
Talk to sales

Stop debugging UTMs in your sleep.

14-day trial of Team, no credit card. Migrate your spreadsheet in 10 minutes.

Try it free →Book a demo